Marketing for startups is a little different than for established companies for obvious reasons such as startups having fewer funds and usually less experience.
However, there are a lot of quick, easy and effective tactics to leverage your marketing efforts. Here are 5 simple but effective tips:
Fish, where the fish are, is an old marketing truism. However, on social media, it’s important to use the right bait. Platforms like Linkedin and Twitter are better for a B2B marketing plan, but Facebook and Instagram are better for B2C marketing. [ How to Get Seen and Shared on Social Media..]
Fill the Need
Your product/ service is great in your eyes because you live and breathe it. That can easily translate into a false idea that everyone else is just waiting to hear about it. Spoiler alert, they aren’t, Push advertising is a waste of money. Give people information, tips etc that are useful to them. Use strong visuals in photos, images, and video. If it’s good it will get watched, read, shared and commented on more than any advert with a ‘catchy’ punchline.
Make Friends and Influence People
A quick and inexpensive way to get an audience that would be interested in your product is to leverage the followers of others in your business. So for example, if you a personal trainer pair up with organic food stores, sports shops etc to share content. A cheese seller could offer advice on wine pairings- available at Acme Wine Shop- and ask them to share your content. Instant audience!
Start a blog
Starting a blog is easy and is an easy and quick way to get your message out. It’s also a way to get on the search engines and get your content shared on other people’s social media accounts. You can repurpose the most popular articles as videos, infographics and social media posts.
Over 75% of all content viewed online is video and it’s increasing year on year. In general, it gets higher engagement than photos, text or any other form of content. Don’t worry about production values too much to start, content is king and a half decent smartphone is all you need to start filming.
About the Author: Paul Henderson has developed content strategies for companies including Bloomberg and Microsoft as well as numerous SMEs around the world. In 2017, his social content received over 2 million- mainly organic- engagements.